Getting the most out of what we film

Typically, a client will request a promotional video, they will have in mind a short film delivering their message. This usually consists of interviews, amongst other elements. Once this main product is delivered it is subsequently a simple task to produce additional multiple film clips for the clients social media feeds, this adds considerable value to the clients outlay.

As all of the main elements required of an edit are created and agreed upon with the client whilst creating the main promotional film such as the graphics, the look, pacing and the subsequent short clips are an easy win, quick to produce and therefore low cost.

Ten or more short clips with a duration of about 20 / 50 seconds can be made from a good interview giving body and depth to clients social media feeds. These assets can then be scheduled to go out on multiple platforms over the following months. These micro messages are optimised for the various social platforms, raising brand awareness over time. Take a look at the example below.

Oracle

1. Firstly, we produced a 2 minute promotional video for the software giant Oracle over two days filming interviews.

2. Using the existent graphics and style it was a simple task to produce the social media clips. Here are a few of the 40 social media clips we produced from the two day shoot with Oracle.